For more than ten years, I've been writing about page bloat, its impact on site speed, and ultimately how it affects your users and your business. You might think that this topic would be played out by now, but every year I learn new things – beyond the overarching fact that pages keep getting bigger and more complex, as you can see in this chart, using data from the HTTP Archive.
In this post, we'll cover:
Chances are, you're here because of Google's update to its search algorithm, which affects both desktop and mobile, and which includes Core Web Vitals as a ranking factor. You may also be here because you've heard about the most recent potential candidates for addition to Core Web Vitals, which were just announced at Chrome Dev Summit.
A few things are clear:
If you're new to Core Web Vitals, this is a Google initiative that was launched in early 2020. Web Vitals is (currently) a set of three metrics – Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift – that are intended to measure the loading, interactivity, and visual stability of a page.
When Google talks, people listen. I talk with a lot of companies and I can attest that, since Web Vitals were announced, they've shot to the top of many people's list of things to care about. But Google's prioritization of page speed in search ranking isn't new, even for mobile. As far back as 2013, Google announced that pages that load slowly on mobile devices would be penalized in mobile search.
Keep reading to find out:
In the year since Google rolled out Lighthouse, it's safe to say that "Will you be adding Lighthouse scoring?" is one the most common questions we've fielded here at SpeedCurve HQ. And since Google cranked up the pressure on sites to deliver better mobile performance (or suffer the SEO consequences) earlier this month, we've been getting that question even more often.
We take a rigorous approach to adding new metrics. We think the best solution is always to give you the right data, not just more data. So we're very happy to announce that after much analysis and consideration, we've added Lighthouse scores to SpeedCurve. Here's why – as well as how you can see your scores if you're already a SpeedCurve user.