What's happening at performance.now()

Hi there,

We're so excited to be attending performance.now() in Amsterdam on October 27-28!

The speaker line-up is absolutely stellar – Katie Sylor-Miller, Alex Russell, Nic Jansma, Katie Hempenius, Stoyan Stefanov, Harry Roberts... I could go on and on, but you get the idea.

If you're planning to attend: We have two SpeedCurvers giving talks this year. We'll also have team members on site and happy to chat with you! Keep reading to find out how to connect with us there.

If you'd like to attend: PerfNow is sold out, but we have two free tickets to give away. Scroll down for details.

If you're not attending: I'm giving away free copies of my book Time Is Money: The Business Value of Performance to attendees *and* non-attendees, so keep scrolling!

Free ticket giveaway!

PerfNow is sold out, but we still have two free tickets to give away. You don't have to jump through any hoops to win them. All you have to do is be one of the first two people to reply to this email and claim your ticket.

(Note that this giveaway is for the ticket only. You are responsible for your travel and accommodations.)

Revisiting performance budgets

I'll be talking about performance budgets on day 2 of the conference. Performance budgets have been around for a decade, and over the years we’ve learned a lot about what works, what doesn’t, and what we need to improve. In my talk, I'll be revisiting old assumptions about performance budgets and offering some new best practices. Topics will include:

• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• Budgets for beginners
• Advanced budgets

Reducing the impact of third-party tags

From analytics to advertising, reviews to recommendations, we rely on third-party tags for critical aspects of our sites. But there’s a tension between the value that third-party tags bring and the hidden costs they impose. On day 2, Andy Davies (@AndyDavies) will be sharing approaches and practical steps he uses to help people reduce the impact of third-party tags on the speed of their visitors' experience.

Book your free performance audit

Want to know how fast your site is, how it performs against Google’s Core Web Vitals, and what you need to fix to make it faster? Send us a note at perfnow@speedcurve.com (or simply reply to this email), and include one or two URLs you'd like us to look at. We'll audit your pages and give you some immediate action items for delivering a faster user experience.

Get a free copy of Time Is Money

I'll be giving away three copies of my book – Time Is Money: The Business Value of Web Performance – at the conference, and two copies by mail.

All you need to do is be one of the first people to reply to this email and request a copy. Let me know if you'll be at PerfNow and I'll hand-deliver it to you. If you won't be attending, let me know your mailing address and I'll send it to you by post.

Celebrate!

At SpeedCurve we love a party, so we're very happy to be sponsoring the welcome party on the evening of day 1. This is always a fun time, and one of my personal PerfNow highlights every year. After a full day of talks, unwind with drinks, snacks, and mingling with your fellow performance enthusiasts.

There's a lot to look forward to. I hope to see you there! :)

Tammy (@tameverts)