Mar 1, 2022
As many parts of our world are carefully opening back up, I feel an optimism and excitement I haven't felt since early 2020.
I've noticed that our web performance world is opening up, as well. As someone who's been a member of this community for more than a decade, I can attest that it's sometimes been a struggle to reach people outside the #webperf hashtag. But it feels like that's changing (no doubt somewhat because of Google's Core Web Vitals). I'm talking to more and more folks who come from the SEO, CRO, and UX communities. It's a fantastic opportunity to learn as much as I teach, and I am 100% here for it.
As much as I love looking to the future, it's also fascinating to look at the past. Keep reading to learn more about our investigation into ten years of page growth data to see how bloated modern web pages have become. This edition of our newsletter also contains inspiring case studies, detailed how-tos, and a guide to getting started with performance that I'm a little envious I didn't write myself.
It's impossible to think about the opportunities that so many of us are fortunate to have right now – not least being the privilege to live our ordinary lives – without also thinking of the devastating and senseless war in Ukraine. Our thoughts and hearts are with the Ukrainian people. SpeedCurve has donated $20,000 to UNICEF to deliver urgent supplies – such as clean water, health supplies, hygiene kits, and trauma services – to children and families. If you can, please consider helping.
Until next time, I hope you stay safe, happy, and well.
Ten years of page bloat: What have we learned?
I looked at ten years of HTTP Archive data and found that the median web page is 3X bigger for desktop and a whopping 7X bigger for mobile. I wrote about this and other findings, along with addressing a few big questions you might care about:
How to diagnose a third-party regression
Ads, analytics, and social widgets can seriously hurt the performance of your site. If you have dozens (or more!) third parties on a page, it can be tricky to figure out which one is the source of your pain. In his latest instalment in our How to Investigate Performance Issues video series, Cliff (@cliffcrocker) walks you through the process of identifying a problematic third-party using your First & Third Party, Compare, and Test Details dashboards.
SEO and performance
Great web performance isn't a substitute for poor content. But assuming that your content is amazing, we created a guide for understanding, tracking, and optimizing the metrics that affect your search rank. It covers:
Mark your calendar!
We're very excited to be supporters of some of our favourite in-person events returning this year!
I'm hoping to get to at least a couple of these events. Maybe I'll see you there!
From the #webperf community...
So much great stuff has come out of our community lately, from case studies to practical how-tos: